Why Do People Find Biosteel Pricey? [Full Cost Analysis!]

If you have been drinking BioSteel for some time, you may wonder why it seems pricey compared to other hydration mixes. But why is that so? And what are some low-cost alternatives to it? Read till the end to find out!

Here’s Why Some People Find BioSteel Expensive:

BioSteel’s price point is based on several factors. Professional athletes endorse it, it has developed brand trust, and it is a high-quality alternative to other sports drinks with different ingredients. Moreover, BioSteel features many high-profile athletes in their marketing, which also factors into the final cost of the product.

Let’s take a closer look at why Biosteel is so expensive. (Stick around till the end so that you don’t miss the cheap Biosteel alternatives)

Bio-Steel’s Price Compared To Other Hydration Mix:

Product:	Price
Biosteel Hydration Mix	$4.50/ounce
Liquid IV Hydration Multiplier	$2.44/ounce
Skratch Labs Hydration Drink Mix	$1.29/ounce
Tailwind Nutrition Endurance Fuel	$0.83/ounce
Propel Powder Pack	$0.30/ounce

#1. Endorsed By Professional Athletes

Professional athletes such as Golfer Brooke Henderson, National Hockey League Forward Connor McDavid, and the Toronto Blue Jay’s Rising Star Vlad Guerrero Jr. are the ones that promote Biosteel.

Biosteel was originally formulated for professional athletes. The story of Biosteel started as a solution to one big issue, especially related to pro athletes.

How can pro athletes get a quality supplement that is better than other filler sports drinks in the industry and also one can be aware of all that went into it?

The trainer with the Toronto Maple Leafs, Matt Nichol, was learning from biochemists and sports nutritionists regarding the mix and creation of supplements. He wanted something free from chemicals, additives, and any banned substance.

After thorough testing on athletes, he had Biosteel as we know it today.

Word-of-mouth marketing played a big role in the popularity of Biosteel. It became a year-round product for top players, including Mike Cammelllari and Steve Stamkos.

Also, Biosteel got massive exposure in one night. In the CBC’s Hockey Night In Canada, questions were what was the pink drink the pros drink. And the name Biosteel finally came into the limelight to millions of people. And from there, they never looked back.

Now here’s what we can interpret from all these facts.

As you may know, the things that pros endorse are already valuable among the audience of that industry.

Why? Because those products can build popularity, trust, and a fan base among the customers due to the endorsement of the pros. So there you have it!

Biosteel did the same thing; hence, it is one of the reasons why Biosteel may seem expensive to some people.

#2. It Is A Better Alternative To Filler Sports Drinks

Now, the price of a product can’t just be justified by its endorsement and promotion. It should have at least a unique value proposition that makes it stand out among the competitors. And Biosteel was able to achieve just that.

Benefits of Biosteel Over Other Brands:

In the sports drink industry, Biosteel positions itself as a high-quality and all-natural alternative to other drinks (specifically those that have artificial flavors and colors, added sugar and caffeine)

Let’s take the example of a sports drink like Gatorade. It is claimed that Gatorade promotes hydration and leads to better performance. However, when we take a closer look at a drink like Gatorade, we know it has sugar and food dyes.

However, with Biosteel, you can get the same electrolyte boost without any added sugar boost.

Biosteel contains zero added sugar and doesn’t have artificial flavors or colors, making it stand out in terms of quality.

Furthermore, you get some amino acids that delay the breakdown of muscle tissues and also help in muscle performance.

#3. Biosteel Has Successfully Developed Brand Trust

According to a press release, Biosteel is to become the new official sports drink of the US Soccer Federation.

The US Soccer Federation Chief Commercial Officer highlighted that Biosteel is a dynamic brand, and it also supports their bold vision of growth for many years to come.

Moreover, The Chief Commercial Officer said that their partnership goals are related to offering trusted hydration products that have zero sugar and eco-friendly packaging to their senior Men’s, Women’s, Youth, and extended National Teams.

Like these, Biosteel partners with different leagues and teams. For example, a report states Biosteel has become the official partner of the IIHF Ice Hockey World Championship.

Similarly, as per another press release, Biosteel became the official sports drink of the Philadelphia 76ers.

So as you may have understood, Biosteel partners with different pro leagues, teams, and athletes. And all of that also adds to its popularity among the customers.

The more popular a product is, the more in demand it is. And when a product is in high demand, generally, the prices are high to be expected. (Yes, brand trust and product quality also play the leading role in this aspect.)

#4. BioSteel Is A Private Company

Now, this part can further contribute to the price rise of a product. Biosteel is a private company.

A private company looks after its profits at the end of the day. Why not? They, too, make business decisions.

A company creates a high-quality product, stands out from the competition, and creates significant brand trust and popularity; it is also a private company.

So, it is expected they will reap the benefits, set a price point based on market demand and make decisions to protect their bottom line.

What Are Some Low-Cost Alternatives To Biosteel?

Here are some of the low-cost alternatives to BioSteel:

#1. Liquid IV Hydration Multiplier

• It is a gluten-free, dairy-free drink and has vitamins like Vitamin B3, Vitamin B5, Vitamin B12, Vitamin B6, and Vitamin C.
• In terms of use, you can add one stick to 16oz of water. Ensure you mix it thoroughly before drinking.
• It is a non-GMO electrolyte drink mix made with premium ingredients.
• Cellular Transport Technology is used in all of the Liquid IV products which enhance the water and other ingredients absorption in the bloodstream.

>> Grab this hydration drink here (on Amazon)

#2. Skratch Labs Hydration Drink Mix

• It is a vegan, plant-based, gluten-free, and dairy-free drink.
• Compared to other popular sports drinks, it has 50% less sugar and almost doubles the sodium content.
• You can add 1 scoop of this mix to about 350-500 ml of water.
• For each hour of exercise, you can take about 1-2 servings of this drink. Though you also need to be aware of your thirst.

>> Grab this hydration drink here (on Amazon)

#3. Tailwind Nutrition Endurance Fuel

• This drink is prepared especially with athletes in mind.
• It has a clean ingredient formula that allows you to keep moving without upsetting your stomach.
• One of the specialties of this drink is you don’t get any aftertaste.
• It is non-GMO, vegan, and free of gluten.

>> Grab this hydration drink here (on Amazon)

BioSteel’s Pre-workouts Mix

Besides sports hydration drinks, BioSteel also offers pre-workouts

Low-Cost Alternatives To Biosteel Pre-workouts Mix?

Here are some of the low-cost alternatives to Biosteel:

#1. Legion Pulse Natural Pre-Workout

• With this pre-workout, you get 10+ flavor options.
• It features electrolytes, sodium, potassium, and calcium.
• It is available in caffeine as well as caffeine-free options.
• One serving of this pre-workout is two scoops and has 350 mg of caffeine and 5 calories.

>> Grab this pre-workout tub here (on Amazon)

#2. Optimum Nutrition Gold Standard Pre-Workout

• It provides you with Vitamin D for your Immune support.
• It has 175 mg of caffeine from natural sources (like coffee beans and tea) so that you can get mental alertness, sharp focus, and intense energy.
• The banned substances are tested.
• One scoop of this pre-workout gives 2 g of carbohydrates and 10 calories.

>> Grab this pre-workout tub here (on Amazon)

#3. Kaged Muscle Pre-Kaged Premium Pre-Workout

• You get zero artificial colors or flavors with this pre-workout
• It is formulated with PurCaf (non-GMO) organic caffeine
• It is a blend of 29 fruit and superfruits.
• The ingredients of this product include taurine, creatine, citrulline, and BCAAs.
• It is a vegan-friendly item.
• And the powder easily mixes with water so that you can consume it efficiently.
• This product is good for those who exercise in the early morning and looking for a pre-workout that has caffeine.

>> Grab this pre-workout tub here (on Amazon)

Final Thoughts

In short, some factors that make Biosteel so pricey include endorsement by professionals, quality products, popularity, brand trust, and being a private company. Hope you found this post helpful and interesting.

More Recommended Resources For You!

• Will Biosteel Break A Fast?
• Biosteel Vs. G-Fuel: A Detailed Comparison
• Can You Drink Red Bull & Pre-Workout?

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